It's pronounced ‘iPhone Ten’

Hate to be that guy, but the "X" in iPhone X is spoken aloud in the following way:
"Ten."
Like the Roman numeral.
Of course, about three in 10 people (or should I say “III in X”) will actually say it correctly. But there really is a correct way to say it. This isn't a "GIF" vs. "JIF" debate. Apple pronounced it "iPhone 10" exclusively onstage at the launch event and in its promotional film. Also, Apple has been using the roman numeral X as a sneaky, edgy 10 for well over a decade. Be