‘Is Pepsi okay?’ Twitter unveils promoted stickers with partner PepsiCo

Twitter’s sticker feature is opening up to advertisers.
The social network announced today that brands can now create and promote their own stickers on Twitter, starting with sugar-water and snack conglomerate PepsiCo.
Twitter first introduced stickers in June in hopes that users would enjoy tacking small, colorful illustrations onto their photos — as you do in apps like Snapchat. Seven weeks later, the company says “millions of photos have be