Is content marketing dead?

GUEST: Brands of all sizes today are on a content kick, constantly churning out media vying for our attention and hoping to convert us to a prospect or a customer. One of the most common content marketing formats is the ever-present blog, ubiquitous to any brand website. But do blogs work? New reports are calling the reliability of this content marketing staple, on its own, into question — as well as questioning some of our overarching content marketing strategies.
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