Instant Apps are Google’s latest play to woo game developers to its services

GDC starts this week in San Francisco, and Google is looking to burnish its reputation among game developers with a handful of new announcements. The most newsworthy is “Google Play Instant,” which allows game demos to be played on Android devices simply by clicking a link, rather than fully installing the game. It’s also pointing to improvements in its game ad ecosystem and a new way to set up multiplayer game servers.The goal of Google’s announcements, so far as I can