Instagram’s paid creator subscriptions are still a tiny business

Illustration: Alex Castro / The Verge There are now 1 million paid subscriptions to creators on Instagram, slowly transforming the platform into a space where creators can get paid directly by their fans. It’s a big milestone but a small number for Instagram: the service has around 2 billion monthly users. Patreon, meanwhile, is estimated to have more than 30 million paid subscriptions — albeit with about a decade’s head start.
Meta announced the milestone today alongside some