Instagram will soon let you shop right within the app

Instagram is a great way for brands to get exposure and grow their following. But converting followers into paying customers has always been hard, as the only place links are clickable is in the profile’s bio. But it’s soon changing this approach with the introduction of shoppable product tags. Brands will be able to tag any items in their pictures, which take the user to a seperate product page with more information and a ‘shop now’ link that goes straigh