Instagram will let creators test experimental reels on random people

Illustration by Kristen Radtke / The Verge Instagram is allowing creators to test their reel ideas on new audiences before sharing them with followers. Trial reels will be shown to non-followers first, providing engagement data including views, likes, comments, and shares approximately 24 hours after publishing to help creators determine whether it’s worth sharing with people following their account.
The feature aims to help users try out new ideas and expand their audiences without negati