Instagram is starting to let some creators make AI versions of themselves

Illustration: Alex Castro / The Verge Instagram’s new “AI Studio” will let creators make AI chatbot versions of themselves, and Meta is starting to roll it out as an “early test” in the US, CEO Mark Zuckerberg announced on his broadcast channel on Thursday.
As part of the test, “you might start seeing AIs from your favorite creators and interest-based AIs in the coming weeks on Instagram,” according to Zuckerberg. “These will primarily show up in m