Instagram is making views the primary metric for content

Illustration by Alex Castro / The Verge Instagram is making “views” the primary metric across all of its formats, meaning that creators will be able to track the same metric across Reels, Stories, photos, and more. The change will roll out in the coming weeks, according to a post on Instagram’s creators account.View this post on InstagramA post shared by Adam Mosseri (@mosseri)“Historically we’ve shown different metrics for Reels vs. other posts, but we want to evol