Instagram adds a shopping tab to the Explore page

Ahead of the launch of a standalone shopping app, Instagram is bringing more commerce to the flagship. The company said today that it will add a shopping tab to the Explore page, allowing you to thumb through a dedicated feed of shoppable merchandise from various sellers. As part of the launch, Instagram will let sellers add stickers to their ephemeral Stories for the first time, letting buyers make purchases from the Stories feed by tapping on merchandise.
Shopping is an increasingly popular a