Inside the new Apple Fifth Avenue: It's more than just a redesign

To most everybody, Apple's iconic Fifth Avenue store is just a store — a physical retail space to sell shiny new iPhones, iPads, MacBooks and more.
Its grand reopening on Sept. 20 — timed with the launch of the iPhone 11 and iPhone 11 Pro — at 8 a.m. ET is nothing to get excited about.
It's a store, not a revolutionary new Apple product that changes the world. It exists to take your dollars in exchange for products.
But Apple Fifth Avenue is more than just a store to