Inside the Google algorithm

Image: Alex Parkin / The Verge The algorithm that powers Google Search is one of the most important, most complicated, and least understood systems that rule the internet. As of this week, though, we understand it a little better. Thanks to a huge leak of API documentation, we got an unprecedented look at what Google cares about, how it ranks content, and how it thinks the internet should work. The leaked documentation is dense, and it doesn’t tell us everything about how Google ranks, but