Influencer marketing is bullshit

Pop quiz time: What’s estimated to be worth between $5 and $10 billion by 2020 and is (at least, in my humble opinion) largely bullshit? Answer: Influencer marketing. Okay, let me clarify something. The idea of paying people with huge amounts of reach to advertise your products isn’t dumb. Celebrity endorsements are a thing, and have been known to work wonders for brands. Think about LeBron James’ nearly $1 billion deal with Nike, or George Foreman with his eponymous lean, mea