India’s e-commerce battle is not Indian anymore

GUEST: India is the fastest growing e-commerce market in the world, according to a report published by Forrester. The same report claims the online retail market in India is poised to reach $64 billion by 2021, with a 31.2 percent compound annual growth rate over five years. In the Asia Pacific region, mobile commerce is expected to account for 78.1 percent of online sales in 2021, amounting to $1.1 trillion.
Considering that mobile will be the predominant driver for online commerce, the future