IDFA zeroing is almost upon us: What mobile marketers need to know

iPhone 7 and iOS10 are coming soon. While that’s exciting for gadget geeks, it’s concerning for mobile marketers, because coming with them is IDFA zeroing, which will break mobile attribution, and which some think will serve to just increase Facebook’s already massive mobile advertising power.
Ultimately, however, the change could end up reducing privacy for everyone.
Think of IDFA (Identifier For Advertisers) as a mobile version of a web cookie. It’s a way for