I ruined my trip to Westworld by treating it like a video game

At 2018’s South By Southwest Conference, HBO and the marketing agency Giant Spoon created an epic promotion for Westworld, HBO’s series about a far-future Old West theme park where the rich elite play out their fantasies of heroism and villainy. Giant Spoon significantly rebuilt Texas’ existing J. Lorraine Ghost Town as a two-acre, real-life version of Sweetwater, a small Westworld town packed with plot hooks for visitors. They populated it with more than 60 costumed actors pl