I just watched the first interactive broadcast TV channel in the US

That’s a whole navigable UI... on broadcast TV. | Photo by Alex Cranz / The Verge If you happen to live in Las Vegas and have a TV with an ATSC 3.0 tuner, then, for the next few days, there will be a new channel on your TV. At first, the Roxi channel just appears to play music videos, but when you hit the pause button on your remote, the TV pauses — despite being a broadcast channel. There’s no DVR involved or app you need to download.And with the press of your remote, you can