I just don't understand these cheesy virtual reality movie 'experiences'

I've always believed that virtual reality has huge potential as an entertainment platform, and clearly some directors are still with me. Oculus supported five "experiences" that premiered at this year's Sundance Film Festival, one of which landed a seven-figure deal. 
The experiences are innovative and interesting — but they're suffering from an identity crisis. 
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A few months ago I sampled "Coco VR," a "VR Experienc