How ‘utility marketing’ will benefit from chatbots

GUEST: Chatbots are truly exciting because they bring with them the promise of a paradigm change. They make it possible to interact with customers — within a trusted environment — in a way that apps or other channels cannot achieve. What we really mean when we say “utility marketing” is that chatbots offer a way to make sure customer needs are met on the spot.
The idea is that consumers receive value from their exchange with a brand because the brand actually gi