How to pitch to a (tech) journalist

Startup growth comes from many places, but one option is through “earned media” — stories and mentions in the press. Earned media is great, because the channel is nominally free, and it often can get many more of the right eyeballs than advertising. Minus some sleazy behavior in the journalism world, you should never have to pay a dime to get a story into print other than the work it takes to manage PR (and yes, of course, that can be very expensive, although it doesn’t h