How to fix your sucky startup storytelling

So a startup walks into a bar… bet you want to know what happens next, right? All the best stories are the ones that hook you right from the very beginning, and hold your interest till the end. But more often than not, you’ll have a hard time doing that when telling people about your awesome new enterprise. Why is that? Well, the short answer is: your storytelling skills suck. Cheer up! While you’ll probably never win a Pulitzer Prize, there are some simple guidelines you can