How to build a beautiful chatbot when all you have is text

GUEST: As the world of applications marches steadily away from visual interfaces to chat interfaces, it would seem that we need an entirely new set of axioms in designing this next generation of interfaces. After all, what is the conversational equivalent of a shiny red button beckoning the user to a call to action? As much as it is true that many of the best practices of UI/UX design will be obsolete in this brave new world of bot assistants, we shouldn’t throw the baby out with the bathw