How to become a personalization ninja and delight every customer (VB Live)

VB LIVE: Personalization is on every marketer’s lips but there’s often significant distance between intent and execution. Learn from one of the giants — former VP of Marketing for Walmart.com — on how to bridge the gap that will make both your customers and bottom line happy.
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Personalization has hit big time. According to real-time personalization platform Evergage, 85 percent of marketers are using personalization. Why the burst in popularity