How Staples grew its mobile influence by 3x (VB Live)

VB LIVE: Analytics tools mean you can measure anything. Great! So what are you going to measure, when “everything” will just bury you alive. Register now to learn how the mobile marketing expert at Staples avoids analysis paralysis and zeroes in on the KPIs that boost revenue.
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There’s a big difference between metrics and KPIs, says Gwen Murray, mobile marketing lead at Staples. Metrics is hard data—a little bit smaller thinking, she explains, versu