How SongPop’s built a 100-million-player community that’s led to massive success (VB Live)

VB LIVE: Mobile gaming looks like a solitary pursuit, but it’s increasingly clear that lifetime value relies on users who make your game — and their fellow players — a part of their lives. Join our panel of game experts to find out how exactly how you can build a community that wins hearts, minds, and revenue.
Register here for free.
“Everyone in the games industry talks about lifetime value — it’s the key for making money, especially on mobile,” sa