How personalized data is quickly improving customer experiences

If “the customer is always right” is the golden rule of customer service, then “treat each customer as an individual” should be the golden rule for brand marketing. Every consumer wants to feel as though the brands they support view them as a unique entity, rather than another customer identification number. For years, brands were able to get by delivering mass communications and services to their buyers, but those days are gone. Today’s consumers want assurance th