How one man lost $56,000 when he opened an Amazon store

Branden Lathan considered himself a savvy businessman. He'd invested in real estate and ecommerce side businesses. By day, he works as a cybersecurity professional.Recently, however, Lathan lost $56,000 to an ecommerce scheme that allegedly defrauded its customers of at least $25 million, according to a lawsuit filed in September by the Federal Trade Commission. The action was part of a broader crackdown on companies claiming a competitive edge thanks to artificial intelligence.The FTC lawsuit r