How memes conquered our hearts and News Feeds

When I wake up in the morning, the first thing I do is reach for my phone (surprise, surprise). For years, I had always found the same kinds of notifications, usually texts from my mom nagging me to call her, work emails from my boss, event reminders from my calendar, and funny Snapchats from my friends. But for the past year, I’ve been getting a new kind of notification — “X mentioned you in a comment” — otherwise known as a comment tag on a meme, one o