14-02-2017 23:30 via feedproxy.google.com

How lean data helps Mozilla solve the growth equation (VB Live)

VB LIVE: The more data you have, the better? Mozilla’s CMO says unchecked data collection is only making marketers lazy. In our latest VB Live event, you’ll find out how Mozilla uses lean data practices, and why they’re the real key to customer trust and business growth.
Register here for free.
“As marketers we’ve been talking about not just data, but big data, for almost a decade now,” says Jascha Kaykas-Wolff. “The promise of big data was absolutely en
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