How IKEA tricks your brain into buying more

Have you ever been to an IKEA concept store? If you’ve ever visited one, you were part of one big experiment. The Swedish company has been using these concept centers for something you wouldn’t expect. Not long ago, I visited one near my hometown. Yours truly naively thought they’d be selling ‘concept’ furniture… Nothing could be further from the truth. All your movements and actions are meticulously monitored while you think you’re just browsing the s