How Google and Amazon are hooking kids from an early age

ANALYSIS: Google announced a notable update to YouTube Kids this week, one that gives parents a range of tools to tailor the app for their kids.
Among the new features is one that lets parents create individual profiles for each of their offspring. They can set each kid up with their own passcode to keep siblings out — though parents can override it — and the general design now reflects the child’s age.
This revamp is the latest in a line of recent initiatives from big tech fir