How GameStop is faring as a video game publisher
GameStop has more than 7,000 retail stores for selling games, but it has also diversified into publishing games under its GameTrust label.
Instead of competing head-on with game publishers, the company is going after games that might otherwise not get published or not get noticed. It is targeting titles from seasoned independent game developers whose games could sell for $15 to $40, rather than the $60 Triple-A games.
Mark Stanley, vice president of internal development and diversification at Ga
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