12-08-2016 22:47 via feedproxy.google.com

How Facebook’s attack on ad blockers screws publishers

ANALYSIS: This week’s “cat and mouse” game between Facebook and ad blocking software is being framed as a battle over the best interests of Facebook users. But caught in the crossfire are publishers, and by extension their readers. And when it’s over, publishers will be little more than collateral damage.
The publisher-Facebook relationship that once seemed so mutually beneficial now becomes “complicated,” to say the least. Even as recent news f
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