How Citi North America nails predictive analytics for marketers: Art versus Science (VB Live)

VB LIVE: Amassing terrabytes of data and analyzing the hell out of it — that’s the key to wildly successful predictive analytics, right? This Citi North America marketing maven tells you why you’re so wrong — and how to do it right.
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You’re wasting thousands of hours and millions of dollars, says Citi North America’s David Landau, head of the company’s onsite and email acquisition, if you think that predictive analytics all comes d