Higher testosterone levels are apparently driving men to luxury goods

A new study published this week by a collaboration of very serious academic institutions has come up with a finding that’s equal parts trivial and amusing: higher testosterone levels in men have been shown to stimulate a higher preference for luxury or status symbol goods. Authored by researchers at Caltech, the Wharton School, INSEAD, ZRT Laboratory, and the Sorbonne University, the study suggests there’s a measurable causal relationship between the hormone testosterone and a perso