Here's the tech NBC built to stream the Olympics — now can it replace TV?
For NBC, this year’s Olympic Games coverage was more than just a series of household rating points: it was a moment of truth in a fast-changing media world. To say the network won silver in prime-time television ratings would be kind: no matter which article you read, it points out that ratings were down by double digits at different points throughout the games. To say the network took home the gold in streaming video would also be an overstatement: online viewership was up, but the online
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