Here’s how social video will evolve in 2018

GUEST: Over the past few years, the internet has evolved from a text-based medium to the new TV. Cisco estimates that video accounts for 69 percent of all internet traffic in 2017. When the next-generation wireless network, 5G, hits in 2019 and 2020, we can expect that number to grow as more consumers are able to enjoy high-bandwidth video on their mobile devices.
With that growth comes complexity, though. Today’s marketers have to grapple with variables like video length, placement strate