Hearsay, maker of compliant tools for financial services, deepens ties with Salesforce

Financial services companies like banks and insurance tend to be heavily regulated. As such, they require a special level of security and auditability. Hearsay, which makes compliant communications tools for these types of companies, announced a new partnership with Salesforce today, enabling smooth integration with SalesforceCRM and marketing automation tools.
The company also announced that Salesforce would be taking a minority stake in Hearsay, although company co-founder and CEO Clara Shih,d