23-09-2019 18:44 via theverge.com

HBO won Emmys night, but the future belongs to streaming platforms

ROBYN BECK/AFP/Getty Images Last night’s Emmy Awards was nothing new. HBO, Amazon, and Netflix took home many awards at TV’s most prestigious event. Yet the most interesting part of the evening wasn’t necessarily who won, but the commercials for major streaming services that played between acceptance speeches, a signal of how stretched out TV is about to become.The ads were louder this year. The Emmys, airing this year on Fox, were full of commercial spots for Apple TV Plus, D
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