Group Nine hires Brian Lee to lead its commerce business

Group Nine Media has hired Brian Lee as its first executive vice president of commerce.
Lee held a similar role at Maker Studios before its acquisition by Disney, and he also founded the New York-based accelerator SKIG. Group Nine — which was created by the merger of Thrillist, NowThis Media, The Dodo and Discovery-owned Seeker — says Lee’s job will include licensing, merchandising, affiliate advertising and direct-to-consumer products.
“Group Nine has some of the most lo