GoPro needs a very good holiday season after a disastrous third quarter

GoPro released its third quarter earnings today, and the company’s sales dropped to $240.5 million from $400 million in 2015, a 40 percent fall. The company’s stock price fell to $11.94 per share at the end of the day’s trading and was halted after hours — it had been as high as $17.15 per share shortly after the announcement of the new Hero 5 cameras and Karma drone back in September. (That was the company’s highest stock price since January.)
During a call with in