Google’s Instant Articles competitor is about to take over mobile search

Google's "Accelerated Mobile Pages," more commonly known as AMP, are meant to be a reboot of the mobile web. Designed to fix mobile webpages that suck because they're too slow, they have been available in a specialized carousel at the top of search results since February. When you click on an AMP link, you get a stripped-down, faster version of the article you wanted — often delivered directly from Google's own caching servers.
Now, Google has announced that it plans to expand the delivery