Google set to dominate Apple, Amazon and Samsung in the race for the best voice assistant

The concept of virtual assistance has been in consumers’ mind for more than half a century, first introduced through Sci-Fi movies such as 2001: A Space Odyssey (1968) featuring virtual assistant HAL and infamous quote “I’m sorry Dave, I’m afraid I can’t do that.” Portrayed as a must-have feature by the consumer tech industry, our research at Ovum shows that digital assistants, in fact, fall short of consumer expectations and can’t do what they wan