Google Play is adding support for introductory discounts on Android app subscriptions

At its Playtime developer event in San Francisco, Google announced that it’s introducing a handy new monetization feature: Discounts on subscriptions. That means developers will be able to offer introductory deals on the subscription plans for their Android apps on Google Play . Say you’ve got a podcast service that normally costs $3 a month; you can now offer new subscribers a $1 per month fee for the first three months and then ramp it up to the full price. The introduction of thi