Google is shutting down Allo

Google has officially announced that it’s shutting down Allo, ending the run of yet another failed Google chat app experiment. The news isn’t entirely unsurprising, given that Google had already paused investment in Allo back in April. Back then, the head of the communications group at Google, Anil Sabharwal, noted that “[Allo] as a whole has not achieved the level of traction we’d hoped for.”
Allo will “continue to work through March 2019,” Google says