Google changes its messaging strategy again: Goodbye to Allo, double down on RCS

Google’slong-and-winding road to figuring out messaging is taking yet another change of direction after the company called time on Allo, its newest chat app launch, in order to double down on its vision to enable an enhanced version of SMS.
The company told The Verge that it is “pausing” work on Allo, which was only launched as recently as September 2016, in order to put its resources into the adoption RCS (Rich Communication Services), a messaging standard that has t