Google buys GIF platform Tenor

Google has acquired the GIF platform Tenor for Android, iOS, and desktop, the company announced today. Tenor is going to help Google bring up GIFs inside Google images and other services like Gboard more easily. Notably, Tenor is a GIF platform that Facebook has used in its Messenger service to let users send GIFs more easily. It’s unclear if this acquisition will change that.
A blog post from Google notes that Tenor will remain a separate brand, and the company will help Tenor find more