Google brings in BERT to improve its search results

Googletoday announced one of the biggest updates to its search algorithm in recent years. By using new neural networking techniques to better understand the intentions behind queries, Google says it can now offer more relevant results for about one in 10 searches in the U.S. in English (with support for other languages and locales coming later). For featured snippets, the update is already live globally.
In the world of search updates, where algorithm changes are often far more subtle, an update