Google brings AMP technology to ads so they load instantly on any page

While most of us don’t want ads at all, Google has found a way to deliver them faster. Using its AMP technology meant for stripped-down, fast-loading webpages, Google hopes that it can “significantly improve both page load time and mitigate effects of the ads on the user experience.” Here’s how Google phrased it in a blog post: AMP’s original goal was to lift up the user experience across as much web content as possible. This meant we couldn’t just build some