Google backs music startup to help make more Chance the Rappers

Imagine you're in the market for a new pair of shoes, and you hear your favorite artist playing in the background of an online ad. 
Coincidence? Maybe not in the future. Launched out of stealth mode Wednesday by record label veteran Steve Stoute, United Masters is tying together artists and brands in the hope of driving more attention and sales for both groups.
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And cutting out labels in the process.
“Brand